Selling a Campground Off Market in Massachusetts

How to Sell a Campground in Massachusetts

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Published on June 25th, 2023

Joel Efosa

Author | Real Estate Investor



Selling a campground, campground business, or RV park is not a decision to make lightly. You need to consider whether it's right for you carefully and if you have the right resources to sell it on your own as you effectively market the campground for sale.


As with any real estate transaction, no one-size-fits-all approach works every time. You'll need to do your homework before deciding which path is best for you and your property.

Determining if Selling Your Campground In Massachusetts is Right for You

When you're ready to sell your campground or mobile home park, it's important to carefully consider the decision. The first step is figuring out if selling is right for you and your circumstances. Here are some questions that will help you make this determination:


  • Do I have enough time and energy to sell the campground myself in today's market? Selling a campground takes a lot of work--from searching for buyers to negotiating on price and terms, as well as dealing with inspections and paperwork once the sale has been completed. If this sounds like too much hassle right now, then don't sell yet! It may be better to wait until after retirement when there's more flexibility in your schedule.
  • What does my property look like on paper? If there are problems with code compliance or infrastructure maintenance costs at your campground, then those issues should be fixed before trying to sell it off because otherwise, potential buyers might walk away without making an offer due solely due their concerns about these factors affecting future profitability once under new management after the selling process.

Preparing Your Campground for Sale In Massachusetts

Before you start marketing your campground, it's important that you are prepared for a sale in general. This includes:


  • Ensure all of your financials are in order and ready to go; this would include profit and loss statements, tax returns, balance sheets, and any other financial records prospective buyers need to see.
  • Preparing yourself emotionally and mentally for the sale process and what comes with it (e.g., meeting a potential buyer). Selling campgrounds can be deeply personal, especially if this has been your livelihood for some time.
  • Ensure all your employees know about the potential sale so they don't get surprised when someone knocks on their door looking for information about their job or future at the park.
  • Communicating clearly with vendors who may have contracts or payment arrangements with you--they need to know if any changes will come up!
  • Are there any special considerations that will affect how quickly and easily the sale can be completed (e.g., zoning issues)?

Pricing Your RV Park or Campground Property In Massachusetts

The price of an RV park or campground property is determined by the market. To get a good feel for what your property is worth, you should seek a professional valuation to determine the value of your site, and its amenities.


Campground sellers also need to decide if they want to sell their campground or campgrounds for cash or if they are willing to take an offer from a buyer that has secured a loan.

Finding the Right Buyer for Your Campground In Massachusetts

When you're ready to sell, knowing who your buyers are and how they will use the property is important. If someone wants to build an RV park on your land, that is a different type of buyer than someone who wants to run an adventure camp for children.


The camping industry isn't a one-size-fits-all business. Some sites or campgrounds and RV parks might not be for everyone.

Marketing Your Campground In Massachusetts

When it comes to marketing a campground, there are many strategies and channels you can use. If you don't have much experience with social media, here are some tips on how to get started:


  • Reach out to other campground owners with your listing to see if they want to expand and purchase your location.
  • Advertise your sale in papers and online.
  • Send flyers.
  • Post about the sale on social media.

Negotiating and Working with Buyers In Massachusetts

Once an interested party is willing to pay an agreed-upon sum for your resort or campground business, it's essential to work with the buyers for a smooth transition. You can do this by helping them with any documents they might need to provide their bank for a loan, discussing inspections with their realtor or broker, and signing a contract with an agreed-upon closing date for sale.


In addition to that, you will also need to consider the following.

Have a Plan For Communicating With Clients During the Transaction In Massachusetts

  • Have a plan for communicating with customers and families visiting. This can include having someone on site responsible for answering questions and taking reservations, or it could be as simple as posting information about the sale on a website or social media page.
  • Have a plan for keeping the property running smoothly during the sale process. Consider hiring temporary staff, if necessary.
  • Have a plan for keeping the campground clean and tidy during this period.


We hope this article has helped you understand how to sell an RV park or campground. If you're ready to get started, plenty of resources available online can help guide you through the process. Just remember: selling an RV park or campground is not easy, but if done right, both you, as the new owner, can enjoy a smooth transition and the wonderful future ahead!

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